New Balance is an American sportswear brand that is the oldest one in the word. It specialises in running shoes. It has been around since 1906 and from the beginning its main goal and challenge was to produce footwear of ideal fit. The main characteristic of the New Balance footwear, which distinguishes it from products offered by other brands, is a variety of width and profiles. New Balance gives you an extensive offer of footwear, clothing, sports and lifestyle accessories. The brand combines innovative technologies and systems applied in footwear and clothing, and the original American retro style. In the biggest cities in Poland the number of the original New Balance stores is growing. Their specially designed interiors are divided into two parts: the classic part where you can find footwear and streetwear with the vip space at the end – a special place for icons form our factories in England and United States, models which are hand-tailored from the highest quality fabrics of limited editions for connoisseurs only – and a performance space for running stuff of advanced technologies. Thanks to all these elements New Balance is becoming the most desired fashion brand in the urban and independent style in the recent years.