The Levi’s® brand is the epitome of classic and free-style American. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and yet most often cropped pants in the world. Today, the Levi’s® brand continues to develop its relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our selection of denim clothing and accessories, available in more than 110 countries, allows people around the world to express their personal style.